Missed Calls Cost Calculator
What do your missed calls cost you?
Enter your own business's numbers and see how much revenue you lose every month. The model's assumptions are written below, change the inputs and judge for yourself.
20
25%
60€
What a new customer or appointment is worth to you on average
30%
130
Missed calls / month
27
Lost customers / month
1.638€/month
Lost revenue / month
19.656€/year
Lost revenue / year
With an AI agent answering every call:
1.474€
Recovered revenue / month
−399€
Plan cost Elite
+1.075€
Net benefit / month
3.7x
Return on investment
Estimated minutes / month: 520’
Conservative math: we count 90% of lost callers as recoverable.
How it's calculated (our assumptions)
- Working month: 26 days.
- Of missed calls, we assume 70% never call back, they find someone else or give up. The rest do reach you again, so we don't count them as lost.
- Of those permanently lost, the share that would have become customers is the conversion rate you set, you know your business best.
- With an AI agent, no call goes unanswered; we conservatively count 90% of the lost as recoverable.
- Each call is estimated at about 1 minute of talk time. The plan is auto-selected from total volume: up to 200 minutes Essential (€99), up to 500 Pro (€229), up to 1,000 Elite (€399). Above 1,000 minutes you need a custom plan and we don't guess a price.
- The calculator gives an order-of-magnitude estimate, not an accounting forecast. You'll see your real numbers in practice, on the dashboard.
Frequently asked
How many calls does a small business really miss?
It varies by industry, but the pattern is constant: calls get missed at peak hours (while you're serving), during lunch, and after hours. A 20-30% missed rate is very common in businesses without a dedicated receptionist.
Why assume 70% never call back?
Because a customer who wants something now (an appointment, a booking, a repair) usually calls the next result on Google instead of waiting. If you believe your industry's rate is lower, keep the conversion rate conservative, the conclusion rarely changes.
What do I enter as “average customer value”?
What a new customer is worth to you from the first transaction, e.g. a €50 appointment, an €80 table, a €150 service. If customers return, the true value is a multiple, we're counting conservatively here.
What if the result comes out small?
Then maybe you don't need an AI agent yet and we'd rather you know that. This tool exists to produce honest numbers, not to scare.
